Advertising on a budget

Advertising on a budget
Advertising on a budget

There is a way to spend $100 a month and get a ton of exposure in front of your target market. Here's how one business did it. I'm illustrating the marketing challenges, if you don't remember anything else about marketing, remember this, frequency is king. The more often you can get your name in front of your potential and current customers, the more you will make a sale. Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it. If you want to brand your business, then you need to get it in front of your customers as often as possible. How do you think Ivory Soap, Campbell Soup, and Tide all built their brands so deeply into our minds? Through years and years of advertising. That's why those brands pop into our heads when we think about soap or laundry detergent. If you want to build your brand, then you need to advertise. There's another benefit to advertising, and it also helps your current customers. 

People like to know they made the correct decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. You advertising can help. Studies have shown that people are more aware of car ads after they purchased a car ad of the model they bought, and will both believe and approve of the message. They want to know they made the correct decision, so there are many good reasons to advertise. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. These are print tricks other advertising outlets, such as radio and online, we'll talk about in future issues. Make your ad as small as possible, and small ads cost less. Also, it's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your advertisement a lot in one week, they're going to be under the impression you advertise all the time because they won't remember not seeing your ad other weeks. 

Another thing, exploit any programs your newspaper offers and sign a contract, don't run ads under the open rate. Here's how it worked for PWC. The press had a program called 3 for free if you ran an ad three days in a row, you got the next three days for free the paper was published six days a week. We designed a tiny ad, a one by the two-inch ad, and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month. After a year of doing this, PWC had people coming up to her telling her they saw her ad. Business owners wanted to advertise on PWC because they could see the commitment PWC had to announce. Brides and grooms were visiting PWC regularly because they were being reminded monthly. What did this cost? About $100 a month. But, a word of caution, it requires investment to build a business and a brand. It won't happen overnight, but it will happen if you remember to keep getting your name in front of your customers as often as you can.

adsence,1,advertising,62,adword,2,adwords,1,affiliate,27,amazon,2,animal,9,apple,1,baby,5,banner,1,beauty,29,billboard,3,book,7,brainstorm,1,brochure,6,business,50,car,9,cat,2,children,4,classified,6,company,32,cook,5,design,7,diet,1,directory,6,dog,6,ebay,2,economy,1,education,1,emailing,19,entrepreneur,6,facebook,1,family,1,feetness,1,film,1,finance,4,fish,1,food,2,freelance,1,fruit,2,game,1,gift,6,google,9,health,6,house,4,job,18,language,1,leadership,1,lifestyle,2,makeup,13,marketing,40,mask,9,men,1,mindset,1,nursing,2,photoshop,1,postcard,1,ppc,2,school,1,security,1,seo,26,skin,18,sports,3,startup,2,technology,6,tips,64,traffic,27,usa,1,women,20,
ltr
item
nwldg: Advertising on a budget
Advertising on a budget
There is a way to spend $100 a month and get a ton of exposure in front of your target market. Here's how one business did it. I'm illustrating the marketing challenges, if you don't remember anything else about marketing, remember this, frequency is king. The more often you can get your name in front of your potential and current customers, the more you will make a sale. Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it. If you want to brand your business, then you need to get it in front of your customers as often as possible. How do you think Ivory Soap, Campbell Soup, and Tide all built their brands so deeply into our minds? Through years and years of advertising. That's why those brands pop into our heads when we think about soap or laundry detergent. If you want to build your brand, then you need to advertise. There's another benefit to advertising, and it also helps your current customers.
https://1.bp.blogspot.com/-3QN6dDGx9v0/XoCit-W2TDI/AAAAAAAANY8/rv5b6NNafiMMRdXs7yxf2tmhgZtxSzejQCLcBGAsYHQ/s1600/Advertising%2Bon%2Ba%2Bbudget.jpg
https://1.bp.blogspot.com/-3QN6dDGx9v0/XoCit-W2TDI/AAAAAAAANY8/rv5b6NNafiMMRdXs7yxf2tmhgZtxSzejQCLcBGAsYHQ/s72-c/Advertising%2Bon%2Ba%2Bbudget.jpg
nwldg
https://www.nwldg.com/2019/11/advertising-budget.html
https://www.nwldg.com/
https://www.nwldg.com/
https://www.nwldg.com/2019/11/advertising-budget.html
690913588507137040
UTF-8
Loaded all posts' Not found any posts View all Read more By Home Pages Ppsts View All Label Search All posts Not found any post match with your request Back Home