Advertising temptations

Advertising temptations
Advertising temptations

New advertising ideas and techniques most get the quick attention of the optimistic small business owner. The first time you hear about something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing. To illustrate, a picture that ad salesperson standing in that spot in your business. The temptation is staring you in the face. It's a great deal, and they tell you, do you take the plunge or not? Here are three sets of realistic questions to ask yourself as you test the proposal. 

First, take a step to the side and consider this. Is your current advertising covering the basics? Is this new temptation part of your initial advertising plan, or does it fall in the next level category? Remember that you must do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level. Second, will the new idea or technique stand on its own as a profit generator? Can the original design or method be integrated into your primary advertising thrust so it can complement what you are doing? Will it contribute to building a cumulative advertising effect? Next, can you afford it? Is your advertising budget strained? Will this advertising method pay for itself? Or will it burn up all available resources? 

The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn't. It's called learning from your experiences of being in the trenches. Temptation stares you in the face at the least expected times. Temptation can come from hearing or reading about super results others have gotten with their advertising. Often it appears when a salesperson tells you about a great deal they are offering. Temptation can come from anticipating how great it would be if you could get similar results. It sounds so natural, Is an attraction worth listening to? By giving yourself honest answers to the three questions above, you'll know if it's time to advance to the next level and succumb to your latest advertising temptations.

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nwldg: Advertising temptations
Advertising temptations
New advertising ideas and techniques most get the quick attention of the optimistic small business owner. The first time you hear about something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are doing. To illustrate, a picture that ad salesperson standing in that spot in your business. The temptation is staring you in the face. It's a great deal, and they tell you, do you take the plunge or not? Here are three sets of realistic questions to ask yourself as you test the proposal.
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