The new web marketing scenario

The new web marketing scenario
The new web marketing scenario

Search engine optimization in the old days was meant to propel the website at the top of search engine listings. In these changing times, the customer decides what he wants rather than companies deciding what to give him. SEO done the old way might get you visitors but not the targeted conversions. This article discusses a few points that should be followed while doing not only SEO but any web marketing. Almost everyone from interactive advertising agencies to any web advertising agency worth it's salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of search engine optimization. They all may have half baked ideas about what exactly it entails. The earlier practice was to select some keywords, place them or stuff them, as was the norm earlier in the web content, throw in some meta tags again stuffed with keywords, submit the website in directories, and exchange of few links with other sites. That practice has for long been on its way out, neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers. Typical search engine optimization is not sufficient anymore to establish your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people. 

The end-users take the decision, take your message forward in so many shapes as web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites. SEO during circumstances such as the present is about delivering the marketing message to the targeted audience, not make it SEO friendly. If the latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way, you will drive away real people who may be potential customers. With Web 2.0, audio and video content have become a very effective method of delivering marketing messages over the Web, but before you jump on to the bandwagon, do go over the following points to ponder. These multimedia words should not be cost-prohibitive so that small and medium-sized companies could afford professional web-audio and web-video. They are the real revenue earner for you. Also, remember the website design is about delivering the marketing message effectively and unequivocally and not search engine optimization. This point is important for web design firms who double as web advertising agencies. Professionally done web audio and web video requires more than the ability to use a video camera. To avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical knowledge. 

Next, ensure that all messages, whether on the web or offline, confirm to each other whether you have been the developer of all these messages or not. Test business opportunities in the broader sense of marketing build viable partnerships by sitting down and investigating how various factors might complement your message. Also, don't ever forget that the web is used by 87% of internet users today to research goods and services and that new knowledge is not available anywhere else. So do give the visitor something worthwhile, ask yourself while designing a website, what as a user am I getting, and will it add value to my life, career, business? Spend considerable time to analyze what the competitors are doing. If they are successful, you would know why, and if they are not, you would know what to avoid. Do spend time to make a beautiful and attractive website and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many times, this sounds great, but how and who can install the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remain in that spot, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things. 

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nwldg: The new web marketing scenario
The new web marketing scenario
Search engine optimization in the old days was meant to propel the website at the top of search engine listings. In these changing times, the customer decides what he wants rather than companies deciding what to give him. SEO done the old way might get you visitors but not the targeted conversions. This article discusses a few points that should be followed while doing not only SEO but any web marketing. Almost everyone from interactive advertising agencies to any web advertising agency worth it's salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of search engine optimization. They all may have half baked ideas about what exactly it entails. The earlier practice was to select some keywords, place them or stuff them, as was the norm earlier in the web content, throw in some meta tags again stuffed with keywords, submit the website in directories, and exchange of few links with other sites. That practice has for long been on its way out, neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers. Typical search engine optimization is not sufficient anymore to establish your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people.
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