Knowing what to put in your ads

Knowing what to put in your ads
Knowing what to put in your ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you suggest them what should be in the ad. The problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question, what is your goal for the ad? You need to know what result you expect the announcement to do to determine what needs to go into the ad. Once you choose your goal, for example, I want them to visit my store, I want them to call me for more information. I want them to exploit my promotion. You can decide what should be in the ad to convince them to take this action. The problem I see with most ads is they lack focus. There are too much information and too much going on in the advertisement for the reader to be able to understand the original message the advertiser is trying to impart. Your goal should be to reveal one single note, and that message should support your dream.

Keep your ad simple, and to the point, you can be creative, but ensure the reader understands what you are selling, what you want them to do, and several ways they can take action, for example, call, visit your store, visit your website, email. If you are into printing and commercial printing services, it is advisable to speak the lingo. To have the tongue of the pros in distribution is indispensable to understand what they are trying to convey. Another reason is for you to exploit the printing techniques, materials and everything that concerns printing. Are you a person who often runs out of words when talking to the prepress staff or a printer representative? Do you always search for the right terms? Well, you can take some meaningful action by improving your printing vocabulary and speak the lingo. To help you begin, here are the critical terms in both prepress and printer. First prepress terms, and bleed the amount of spare space necessary when the ink runs of the page edge. Finished size refers to the final size of the print item after it has been folded, trimmed, and ready for distribution. Also, the line screen and refers to the number of rows of dots per inch. Lineup and includes all images that must line up together once the piece is folded or collated. This includes images from all the pages. 

The next page counts the number of pages in a book once folded and bound. A sheet, for instance, can make two pages when folded. Plus, cover when another material for the cover is used other than the content in the inside pages. Also, process this is otherwise known as CMYK or full-colour printing. The printing process where cyan, magenta, yellow, and black are used to plan other colours. Self-cover when the same material in the inner pages is used as cover. For portable printer terms, first inkjet printer this kind of printer sprays tiny droplets of ink to form images. Next, the resolution is the level of detail printable by a printer. Dots per inch can indicate the standard. Thermal printing is a printing technology that utilizes heat to print. In this technology, ink and ribbons are dispensed with. Thermal transfer is a printing technique that uses heat to transfer texts and images from a piece of fabric. Fusion printing is the other term for thermal transfer printing. It does not cause special paper. Understanding printing terms is essential to get or convey accurate details of the printing job, including the materials and price. Lack of it may cost you a lot, and it may mean a waste of effort, time, and money. 

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nwldg: Knowing what to put in your ads
Knowing what to put in your ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you suggest them what should be in the ad. The problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question, what is your goal for the ad? You need to know what result you expect the announcement to do to determine what needs to go into the ad. Once you choose your goal, for example, I want them to visit my store, I want them to call me for more information. I want them to exploit my promotion. You can decide what should be in the ad to convince them to take this action. The problem I see with most ads is they lack focus. There are too much information and too much going on in the advertisement for the reader to be able to understand the original message the advertiser is trying to impart. Your goal should be to reveal one single note, and that message should support your dream.
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