The big R for marketing

The big R for marketing
The big R for marketing

Successful businesses have many things in common, and today we'll look at the big R of recognition and how a digital advertising network may help. Identification can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room, one of them slips through the crowd and unnoticed as they reach the far side. The second person takes much longer to get the far side because they are engaged in conversations along the way as they continue to meet acquaintances and friends during their path. Which type of person would you like to model your business after? Your location is in a continual battle for your customers' recognition, whether you know it or not. If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long. It would help if you had your business to be at the forefront of your client's minds. Marketing your business is a necessity, putting your name and logo out there and keeping it, there is a must. This lets clients know that you are still around and in business. Frequency is an excellent way to achieve the stand out factor in recognition. 

I am reminded of both television and radio ads I had heard of in the past. They run with a catchphrase or musical jingle on the radio or television until you are sick of hearing it. You also cannot get it out of your head. Although this type of advertising is expensive, it can be instrumental, and the recognition factor is relatively high. Television and radio can reach a large audience, and they are broad in their appeal. You are paying to market to both those that are your potential customers and a large segment of those who are not now and never will be your customers. There are more cheap ways to pursue frequency, and the point is to define your target market demographics and invest your marketing funds into the locations that will best be seen by them. Another factor to consider is, can I market myself in a place where I will stand out from my competition, or where my game does not have a presence? Why would you market yourself in a flyer or newspaper appropriate beside your competition and risk blending into a crowd, and being ignored? Another issue to look at is diversification, as the saying goes, don't put all your investments tied up in one place. 

When you look at your advertising budget for the year, try to find the affordable solutions that will continue to reap during the full year of your advertising budget. An expensive radio or television promotion may give short term gains for that weekend sale, but what about the rest of the year? Your clients may end up with the impression of where did they go, and I haven't seen or heard anything about them for so long. Don't always look for the old standbys in marketing, but keep your eyes and ears open for the latest and greatest ways to market your business. With the costs of technology coming down, new options such as digital advertising on LCD and plasma screens are becoming affordable, and the paper billboards and posters are becoming a thing of the past. With the flexibility and curb appeal of full-color and motion video footage with computer-generated graphics available to you, this is an option you don't want to pass by without a good look. Recognition is required if you're going to get people in the door of your business or on your website for the new e-businesses. This is going to cost you money, time, and effort upfront any way that you look at it, but if you have reached your target market, the payoffs will be worth it.

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nwldg: The big R for marketing
The big R for marketing
Successful businesses have many things in common, and today we'll look at the big R of recognition and how a digital advertising network may help. Identification can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room, one of them slips through the crowd and unnoticed as they reach the far side. The second person takes much longer to get the far side because they are engaged in conversations along the way as they continue to meet acquaintances and friends during their path. Which type of person would you like to model your business after? Your location is in a continual battle for your customers' recognition, whether you know it or not. If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long. It would help if you had your business to be at the forefront of your client's minds. Marketing your business is a necessity, putting your name and logo out there and keeping it, there is a must. This lets clients know that you are still around and in business. Frequency is an excellent way to achieve the stand out factor in recognition.
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