Using the internet to your advantage

Using the internet to your advantage
Using the internet to your advantage

Coming from the internet generation, I understand the importance of doing your business, or at least advertising your business online. The internet has opened up a wealth of possibilities to companies that were not available 10 or 15 years ago. But before I start telling my age, please let me explain further. The internet never closes down for the end of the business day or the weekend. Your business information and contact information is available at any time. This means that potential clients can research and decide if they want to work with you without reaching you. Before, the only time a potential client could inquire about your business was during business hours, unless you wanted to give out your personal phone numbers and cellphone numbers. Now, they can send you an email, and you can answer it at your convenience. The internet does not constrain you to a specific number of words. You have unlimited amounts of space to talk about, advertise, and display information about your business. 

Before, you would have to fit what you felt was the essential information into a 30-second commercial or a specific size of brochure. Before the internet, you were required to spend large amounts of money on advertising anywhere but in your local area. You had to rely on people driving by or hearing one of your local ads to work with them. The internet but is reachable by every country on the planet, and a website or online ads cost the very same whether people from your hometown or people from the other side of the world are viewing it. When creating a business brochure or handout, you had to ensure you only put none-dateable information in there, because after all, once they are printed, you cannot change the story. This created high advertising costs and sometimes many wasted ads due to the evolving data. Likewise, you were unable to change the text or print on a radio or TV ad until that ad ran its campaign. Online, changing information is as simple as point and click. Your phone number changed? Simple, log onto your website or ad and change it. 

We know how expensive traditional advertising campaigns can be. A simple ad in the newspaper now costs about $15 a week, a billboard around $600 a month. But advertising online is far less expensive. For example, a static, 5-page website will cost you around $110 if you choose the correct designer and about $3 a month after that. That is a total of 145 dollars a year. Posting to search engines where clients can find your business is free, and allows visitors to search for and see your website. If you advertise your website on other networks, you only pay when someone clicks on your ad. That allows you to control the amount of money, and you only pay for the people that see your website. Small businesses or businesses with small budgets and get and maintain a website for about 39$ a day. The internet is not one of the best ways to advertise your business. If you are new to the internet, you may want to consider hiring a professional to develop and maintain your advertisements for you. When searching for a designer and web developer, please pay special attention to their details. Here are a few things that you will want to avoid. 

First, template websites, sometimes called cookie-cutter websites, are pre-made designs and setups of a website. Any number of other websites can use every same template for their website. If a potential customer has visited a website with a similar model to yours, then chances are they will either not take your business as dangerous, or reference your interaction with that website. Ask the potential designer if your website will be unique or made from a template before you work with them. Next, some web design companies offer hourly rate web design. It has been found that many hourly designers will tell you something takes much longer to complete then it does. In this case, you will end up paying for hours of work when the work only took a few minutes, or they will hold your website hostage until you do. Look for set packages that list what you will get, no matter how much time it took to complete. Also, high hosting charges, many new business owners, and business owners not familiar with the internet will let their web designer host their website for them. 

While there is nothing wrong with this, be cautious of the amount you will pay a month for their hosting. Small businesses that only need a small website should not spend over 7$ a month for hosting. More extensive interactions or businesses with large or dynamic websites should never pay over 15$ a month. You may find a design company offering free hosting as an introductory offer. If this is true, be sure to ask how much you will pay for hosting once the offer expires. Finally, long completion times, web design is a complicated process, but a good designer can finish a website in a relatively small amount of time. Be cautious of web designers that take a long time to complete each website. This may be a sign that they may have too much on their plate. If that is the case, then chances are you will not receive the proper attention and care that is needed to make a website a success. Always ask a potential designer how long it takes them to finish and publish a website.

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nwldg: Using the internet to your advantage
Using the internet to your advantage
Coming from the internet generation, I understand the importance of doing your business, or at least advertising your business online. The internet has opened up a wealth of possibilities to companies that were not available 10 or 15 years ago. But before I start telling my age, please let me explain further. The internet never closes down for the end of the business day or the weekend. Your business information and contact information is available at any time. This means that potential clients can research and decide if they want to work with you without reaching you. Before, the only time a potential client could inquire about your business was during business hours, unless you wanted to give out your personal phone numbers and cellphone numbers. Now, they can send you an email, and you can answer it at your convenience. The internet does not constrain you to a specific number of words. You have unlimited amounts of space to talk about, advertise, and display information about your business.
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