A guide to On-Page SEO for e-commerce website

A guide to On-Page SEO for e-commerce website
A guide to On-Page SEO for e-commerce website

On-page SEO elements for e-commerce performance it directly or indirectly identifies and fixes mistakes, makes your website rank higher, captivates users to click on your site link, drives organic traffic, and helps you to convert leads. In most cases, when consumers need to buy a new laptop or find someone to help resolve accounting issues, they begin by looking for options with Google. By comparing prices and characteristics and reading tips and advice, users endeavour to make informed decisions. If your website does not appear in SERPs, you forget both your customers and your profit. Let’s look at the most significant factors for improving on-page SEO for e-commerce websites and winning valuable organic traffic.

1- Spotting and repairing issues

Your website’s performance is critical for both search engines and users. No matter how minor or significant, errors bring a lot of troubles to your website ranking and user experience. You require to locate and identify all no-follow links, redirects, duplicate pages, missing header tags, and other errors and defects to avoid problems. To recognise the mistakes, use such tools as:

– Screaming Frog.

– Fred Broken Link Checker.

– Netpeak Spider and Checker.

– Structured Data Testing Tool.

– GTmetrix.

Use your time to ensure everything works correctly. Redirect all the 404 pages to the actual content. Change duplicates in pages, meta titles, and meta descriptions. Remember to refresh 302 redirects to 301 redirects. Some extra food for thought: maybe talk to the marketing team and designers about improving the 404 pages, in case they appear in the future. Think about a creative and fun design that will amuse potential clients. Your 404 pages should receive all the links that lead back to the home page and product categories, redirecting traffic to e-commerce key pages, even though something went wrong.

2- Internal linking

Internal linking should be well-thought-out for e-commerce websites. There are three significant ideas to use internal linking:

– Simplify website navigation for users and offer them engaging content compared to the information they are interested in.

– Help search engines to crawl your website and recognise the theme of your content.

– Make users stay longer on the website, which contains many product pages.

Let’s say the customer is not fascinated with the item clicked on in Google SERP. Will they leave the website immediately? Not likely, if you offer them similar options. These can be your first steps in converting leads. Internal linking enables you to establish your anchor text. This is an excellent way to win a higher ranking for your top keywords. The best takeaways for a proper internal linking strategy is by combining links to the places where it is natural to do so, don’t place too many connections with the exact anchor text. Try to leverage the power of breadcrumbs to help users experience the website’s multi-level hierarchy for better navigation. The most clickable links are those with engaging images. Take this into factor to keep users on your website.

3- Website usability

Monitoring and improving usability is an essential task for every SEO specialist. Updated Google algorithms track website user activities and hold them when ranking. Your job is to make an accurate analysis, including the following factors:

– How much time does the average user use on the page?

– What is the bounce rate?

– How well do the CTAs perform?

– What pages are most visited?

Bring your results to the table, and get the marketing and development teams involved. Issues that negatively affect usability can be either technical or non-technical. For instance, too many ads, poor copy, too big or too small fonts, buttons that don’t work, and other issues can dramatically affect usability. Your job is to find those weak points and delegate relevant tasks to other team members.

4- Product page optimization

Remember that it is people, not Google, who buy your services and products. That is why it is necessary to optimize your e-commerce pages to meet users’ intentions. Start by evaluating your competitors’ websites. Your analysis can sprinkle some light on which factors to pay the most attention to. Look for:

– Multilingual websites.

– Distinct colors used in product page designs.

– Characteristics of services and products.

– The number and the appearance of CTAs.

To renew your on-page SEO for e-commerce, consider removing unavailable products from the index. These pages can switch your ranking when left in indexing for an extended period. You can arrange your work in the following manner, first by comparing the number of indexed pages in Google Search Console with the number of indexed pages from the sitemap, as well as the number of pages from Google organic. Second, make sure that pages from the sitemap are permitted for Google indexing.

5- Keyword optimization

With the best keyword research methods, let’s focus on how to optimize pages correctly. Here are a couple of helpful takeaways:

-Place the most critical keywords in page titles, headers, sub-headers, paragraph copy, product descriptions, image file names and alt text, meta title and description, and URLs. Remember to do different variations. 

– Put all the details like shipping costs, user reviews, return policy on the product page. If the customer gives the page to look for extra information, they are more likely to leave the website altogether.

– Give users real value by writing helpful copy. Avoid unnecessary keyword stuffing, which can seem suspicious to Google.

– Update your seasonal sales on time, and don’t disappoint your customers.

6- FAQ content

When optimizing your general pages, think about your FAQ content. People will go elsewhere if you cannot clarify the questions they are likely to ask. No matter how descriptive your products or services pages are, users will still have some questions. Having an informative FAQ page on the website can help fill the gap. Ensure you cover all the essential information, including the website’s security, shipping, and return policies. Presenting information in this way can increase buyer confidence and sales scores.

7- Snippets

Rich snippets can make a tremendous impact on your website’s performance and ranking. Depending on what works best for your team, you can utilize rich snippets options and reflect your web page specifics: top stories, carousel, critic review cards, and watch actions. Tools and resources to help you create magnificent rich snippets and gain more organic traffic include:

– Schema.org.

– OpenGraph Protocol.

– Yoast plugin.

If you used OpenGraph, don’t ignore to test snippets using the webmaster’s feature or Facebook Debugger.

8- Buyer reviews

People grant other consumers, and 91% of consumers trust online reviews as much as personal recommendations. They are having a lot of positive reviews on your product pages will pay off. Negative comments won’t have as much of an impression as long as they are in the minority. Everything has its downside, and the absence of dissatisfied buyers may seem suspicious. Customer opinions are more helpful for on-page SEO than you may think. Reviews produce original, fresh and consistent content that is helpful for search engines and your potential customers. Not to suggest that reviews often contain some relevant keywords, which come as a bonus. Encouraging users to leave reviews is more of a marketing goal. As an SEO specialist, your job is to analyze existing comments and point out their quality and quantity. The best ways to gain more reviews are proper email marketing and engaging reviewers.

9- Page speed

Page load speed persists as a key ranking signal for both desktop and mobile. The truth is simple, the faster your pages load, the higher Google will rank them. Website speed increases page performance as well. The quicker your website loads, the more likely a user will stay. No one enjoys setting for a web page to load. With Google’s mobile-first index, the mobile version of your website should continually be on your radar. This is important not for ranking issues but sales as well. More and more customers are doing shopping using mobile devices. If your page load speed is not optimized for mobile, users will not bother waiting and go straight to your competitors. Essential things to observe for are:

– Quick load speed.

– Responsive design.

– Original on-page content for your website’s mobile version
Now let ask a question, what is the complete page load speed?

 According to data from Google, best practices for mobile are:

– Under 3 seconds to display content to users, and of course, lower is better.

– Under 1.3 seconds to show the first byte.

– Fewer than 50 individual pieces of content are necessary to observe the entire mobile page. 

– Less than 500KB for the total size of a mobile webpage, covered in bytes, and remember lower is better. If you need to Check Your Page Speed, there is no need to open your website and follow page load speed with a stopwatch. Use one of the many available SEO tools, like:

– Google Page Speed Insights.

– GTMetrix.

– Google Analytics.

– Pingdom.

– Webpage Test.

– Load Impact.

– Show Slow.

Now, how to increase your page contents speed?  Many factors can decrease down your website. We are offering you a quick checklist with the most helpful ways to develop your load speed. You don’t need to waste the entire day carefully checking out all the tips. Likely, your website is already in line with some of the best practices. Complete a quick check-up and search for weak points. First, decrease the number of HTTP Requests. According to Yahoo, 80 % of end-user response time is spent on the front-end. Since an HTTP request is made for each element like image, script, video, the more on-page components, the longer it needs for a page to render, we can see a direct correlation. Second, developer tools will explain to you how many HTTP requests your website makes. Third, cut your HTML, CSS, and JavaScript files, search for unnecessary formatting, white space, and code, and remove them. Finally, keep in mind that every unnecessary piece of code adds extra size to your page, so get rid of different spaces, line breaks, and indentations. If your website reaches many CSS and JavaScript files, merge them into one to save space. There are several tools available online to cut and combine files. For WordPress websites, you can use special plugins like:

– WP Rocket.

– Autoptimize.

– W3 Total Cache.

– Hummingbird.

– WP Super Minify.

– Clarify.

The next step is to change the server response time. Your DNS lookup time has one of the enormous effects on how quickly your webpage loads. Check out the DNS speed measurement report to see the differences between different providers. If your website uses too slow DNS, consider changing to a faster one to decrease the time it takes for browsers to locate your website. Remember to consider your hosting. Saving money by choosing low-budget web hosting is a sure way to lose everything. No matter how seldom breakdowns occur, they will negatively change your ranking, page load speed, and other decisive factors affecting website performance. A dedicated server is key to the success of an e-commerce website. Unlike using shared or VPS hosting, a dedicated server gives you much more space, and you don’t need to accord resources with anyone else.

Finally, optimize media files. Optimizing the media files on your website is a good investment of your time, as it has the potential to increase your page speed tremendously. Here are three of the most crucial points to keep in mind when working with images:

– Perfect format: PNG and GIF for enormous areas of solid colors. Use the JPG extension for photos.

– Proper size: 800 pixels wide is a great option.

– Compression: There are different free or paid tools and online services to compress your images. When working with video, give attention to the following practices.

– Use MP4 format, as it produces the smallest file size.

– Select the optimal file size with visitors’ screen size in mind.

– Remember to compress the video file.

– Reduce the length if possible.

– Upload the video to YouTube, Vimeo, or other similar resources instead of assisting them locally.

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nwldg: A guide to On-Page SEO for e-commerce website
A guide to On-Page SEO for e-commerce website
On-page SEO elements for e-commerce performance it directly or indirectly identifies and fixes mistakes, makes your website rank higher, captivates us
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