The private opportunity for e-commerce websites in Google images

The private opportunity for e-commerce websites in Google images
The private opportunity for e-commerce websites in Google images

Around three-quarters of U.S. internet users regularly search for visual content before producing a buy. According to eMarketer, 3% never do. When it comes to shopping online, product images create a positive experience for potential customers. Many experts share that featuring many professional photos for a product helps decrease customer uncertainty, resulting in improved conversion and lower return rates. Google Images search share is approximately 26% of search, according to Jumpshot and Moz. Optimized product images can make new customer acquisition for e-commerce websites. Connecting up-to-date and accurate product information like images is key to building a successful buyer experience on Google Images. A recent Google Images change is an opportunity to get new quality traffic.

Google partnered with Getty Images to produce a new search results experience for Google Images users. As a result of this partnership, Google declared two significant changes to image search that changed how Google displays indexed images and refers traffic to publishers. In the future, Google is removing the option to View Image and replacing it with Visit Site, theoretically shifting traffic from Google Search to publisher websites. Ecommerce marketing professionals have a tremendous opportunity to create a new or enhanced channel for customer acquisition through Google Image Search. Here are three ways to optimize your product images and get them recorded in Google search for high-quality traffic with buy intent.

1- Beat the basics of image optimization

Descriptive file names are crucial to preparing your product images found. You’ll want to add optimized alternate text. Image alt characteristics are a must for e-commerce websites in case an image doesn’t load. Google uses the alt text to understand image context, confirmed by the Google webmaster team. A great example is how MVMT Watches names their product images. As shown in the below example of MVMT watches, if someone examines for gunmetal watch, MVMT owns the first organic result in Google Images search, primarily because of proper naming and image alt text.

2- Increase your images with schema

Using structured markup to facilitate rich product images and product attributes lets brands attract potential searchers while searching for items to buy on Google or images that include products you sell. Manage the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for. Make Google Images your storefront window with structured markup. Any e-commerce brand or retailer must add structured data markup to websites and ensure Google knows the product images and related attributes. Google suggests adding markup to your product pages so they can give detailed product information in rich search results, including Google Images. High intent searchers can see product price, availability, and review ratings displayed on search results. Google has approved a new report for Products in Search Console for e-commerce websites that use structured markup to annotate their product information. This new report allows a brand or search marketer to see any pending issues for markup on your website. Once a problem is fixed, the report can be used to verify the resolution of your issues by recrawling your affected pages. Learn more about the rich result status reports.

3- Register your product information in Google Search and Google Images

Another must for any marketing professional struggling with a retailer or e-commerce website is having accurate information about your products dispensed up in Google Search and Google Images. With the recent changes to Google product feeds, you can update your product information in real-time to meet related queries from high intent searches or buyers. The new expansion of the Google product feed is a boon for retail brands and marketers looking to promote their product information correctly, like images in real-time. Imagine a fast fashion brand that develops its product inventory quarterly or brands offering exclusive or limited edition products that they launch and sunset on Google Search and Images. Marketers can easily upload their product feed and images to Google’s Merchant Center, making them available for immediate display in search results for web and images search. The product information like images is ranked based on the relevance to search queries from the user, and best of all, it’s free to use. This functionality is possible to brands in the US, with more countries rolling out soon.

4- Display your product images in Google knowledge cards

New for 2019 is Google providing manufacturers more control over their brand and product information. Brands that manufacture their products, original equipment manufacturers, or B2B companies will attest that getting their product images to show accurately in Google is compelling for discovering their category and overall brand awareness. Another recent announcement from Google is renewing your product information like Images through their Google Manufacturer Center. You can update your product description, variants, and rich content like images and videos that can present on the product’s knowledge panel.

5- Leverage your customers for real images

Harness the power of user-generated content to increase trust and conversions. Add customer images throughout your e-commerce website. Encourage your customers to post their pictures with your products to platforms like Facebook and Instagram, then repurpose that content on your product and checkout pages. Follow brand leaders like Vanity Planet, which helps customer engagement and shares their UGC throughout the shopper journey.

6- Reduce your images

Last but not least, ensure that your images load fast and are optimized for speed. There are many tools, such as TinyPNG, that support you compress your website images. Also, most hosting platforms offer CDN services for fast delivery. An optimized file size improves your odds for indexing in Google Images. Properly followed and executed, these six image search tactics can give your e-commerce website a help in traffic and sales.

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nwldg: The private opportunity for e-commerce websites in Google images
The private opportunity for e-commerce websites in Google images
Around three-quarters of U.S. internet users regularly search for visual content before producing a buy. According to eMarketer, 3% never do. When it
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