Use the dynamic search ad's power to target more terms for less money. You'll see that the most obvious keywords are the most expensive and valuable when creating e-commerce ads. While broad matching with a higher CPC will see them, it's more effective to let DSA do the heavy work for you because around 15% of daily queries aren't fresh to Google. When launching a DSA campaign, there are a few things to consider. Pages and URLs are your keywords. Segment similar portions of the website into ad groups to improve copy relevancy. Second, don't be afraid to employ negatives in your writing! DSAs should not be sent to pages that aren't relevant. I doubt that career concerns or return policies would emerge from these sites. Third, just as you would with a keyword targeting campaign, take advantage of all the extensions offered. They'll undoubtedly get less traffic because of their lower ad rank, but it's better to have them there. Fourth, make use of all potential audiences. Leave the keywords to the search engines and spend most of your work optimizing for humans. Fifth, intelligent bidding features such as target ROAS, CPA, and CPC help DSAs succeed and become more efficient. Finally, all converting keywords from a DSA campaign are typically moved to a regular keyword-targeted push to maintain control. While addressing every query rather than when DSAs show it is most likely to change is an effective way to ensure maximum traffic, CPCs frequently climb to the point of inefficiency. Single inquiries should be avoided unless they have a lot of traffic or are underperforming keyword targeting.
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